Signal Staff Writer
tmarashlian@the-signal.com
661-259-1234 x525
Posted: April 19, 2008 5:17 p.m.
John Klymshyn wants to get past the stereotypes people have about sales.
He wants to show sellers as honorable, important and even funny people.
Using his 23 years of experience as a professional seller, Klymshyn hopes to communicate his message with his third book, "How to Sell Without Being a Jerk! The Foolproof Approach to the World's Second Oldest Profession."
The Valencia resident, who serves as president of Valencia-based company The Business Generator, said he wrote the book in a conversational tone using applicable stories and demonstrations to illustrate how to successfully sell.
Klymshyn believes his book's message can be applied to just about everyone because, as he sees it, everyone sells.
"If they are in a relationship with another human being, they sell," he said, noting that people will sell where they want to live and how they want to spend time to their partners.
By acknowledging that selling is about forming relationships with others, Klymshyn said sellers can approach selling in a different way.
But at the same time, Klymshyn views selling as something for a select group of people.
"The bottom line is that making a living as a sales person is not for everyone," he said.
Rather, Klymshyn said selling is for people who have a "great sense of humor" and don't take themselves too seriously.
Teaching how to sell is something Klymshyn has been doing for decades.
The New York native began in the employment industry, helping others find jobs.
"It taught me the importance of listening," he said.
After more than five years in the employment industry, Klymshyn moved into the world of corporate sales where he wrote sales manuals and organized live coaching sessions.
He became regional sales manager for a large cellular retailer, managing a team of 35 people.
Klymshyn became self-employed in 1999 when he started The Business Generator, a local company focused on training and coaching sellers.
Klymshyn hopes to start work on his fourth book, which will focus on the three skills that everybody needs to succeed.
But even with all his past experience, Klymshyn believes the best way to learn is to teach.
"If you want to understand how to do something, teach it to other people," he said.
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